Services
Earthside—farms
As the lead designer for Earthside Farms e-commerce site, I spearheaded a comprehensive website rebrand, this included the creation of assets, the development of a UI library, and the establishment of the brand identity.
My services
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Scope
-Of Work 3
I had the pleasure of creating an e-commerce site for Earthside Farms, a nutritional snack company. The design was tailored to reflect the brand's values and offerings, while also providing a seamless user experience for customers to browse and purchase products. Through this project, I was able to help Earthside Farms achieve their goal of expanding their online presence and reaching a wider audience through their e-commerce platform.
As a UI/UX designer, I'm on a mission to revolutionize the way people interact with technology. With a passion for design and a keen eye for detail -
I strive to create beautiful, intuitive user experiences that meet the needs of every customer. My philosophy is simple: keep it simple, keep it clear, and put the user at the center of everything you do.
As part of the website rebrand and design project for Earthside Farms, I conducted extensive UI/UX research on competitor brands. This helped us identify industry best practices, understand the competitive landscape, and gather insights on what worked and what didn't work for other companies in the space. We used this information to inform our design decisions and ensure that the new website would stand out from the competition while still meeting the needs of our target audience.
As part of the project for Earthside Farms, I also led a rebranding effort for their digital storefront. This included a complete redesign of the website's visual identity, which involved creating new logos, color schemes, typography, and other design elements that were more in line with the brand's values and messaging. The goal was to create a more cohesive and memorable brand experience for customers, while also improving the user interface and experience of the digital storefront to drive more sales and engagement.
As part of the full website redesign for Earthside Farms, I created standard pages such as e-commerce collections, product detail pages (PDP), cart, and bundle designs to help improve engagement and drive sales. The collections were organized in an intuitive manner, making it easy for customers to find what they were looking for. The PDP designs were created to highlight the unique features and nutritional benefits of each product, with high-quality images and detailed descriptions. The cart was designed to be user-friendly and provide a seamless checkout experience for customers. Additionally, I created bundle designs to incentivize customers to purchase multiple products at once, which helped to increase the average order value and drive more sales for the brand. Overall, the redesign focused on improving the user experience and making it easier for customers to find and purchase Earthside Farms' products.
As the creator of multiple branding assets for Earthside Farms, I was responsible for developing a cohesive and visually appealing brand identity that resonated with the target audience.
For the Earthside Farms project I also designed multiple landing pages, my role was to design and develop pages that were optimized for conversion and effectively communicated the brand's message and offerings. I created product launch as well as promotional landing pages to help push marketing efforts for the Earthside farms team.
Highlights
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